Peru Juan Manuel Diaz

Description

Chocolate Torte • Macadamia • Caramel

Location: Cajamarca, Peru
Elevation: 6900ft
Variety: Yellow & Red Caturra
Processing: Fully Washed
Harvest Period: July 2019

From our friends at Red Fox Coffee Merchants:

Like many other coffee producers, Juan was introduced to coffee from his parents. In 1990, his parents bought over three hectares of land in the community of Santa Maria which is in Jaén. Juan eventually took over the family farm and in 2013 he began implementing new processing procedures and introducing new varieties. Since then, he has been awarded with increased income and recognition during the Cup of Excellence. Not only does Juan produce coffee, he also distills sugar cane to make liquor. The name of the drink, that is consumed by locals and Juan’s guests is called “yonque”.

With 425 members, Aroma de Valle producer group represents some of the greatest coffee in northern Peru, uniting producers in Jaen, San Igancio, and Cutervo. Since their founding in 2015, they’ve worked to promote the development of top-quality coffee, providing economic and social support for producers and their families with a focus on environmental sustainability.

With 80% of their land rising above 1700 masl and zeniths as high as 2100 masl, it’s not surprising that they’ve successfully been able to focus on ensuring that all of their coffees hit the 85+ cup score benchmark. With a focus on democracy and loyalty, the quality of their coffees reflects their belief that coffee not only contributes to socio-economic growth for producing members, but also personal growth: in their own words, “a participatory social identity even inside their own families.”

With flavor profiles ranging from milk chocolate and nougat to plum and red cherry all the way to grapefruit and jasmine, Aroma de Valle showcases how a focus on community translates to a stellar cup that everyone involved can be proud to enjoy.